You may know that I take issue with a Smucker’s commercial for their use of a kid named Dick Smucker. I take issue with two Jif commercials, too.
But first - it sort of bugs me that all these commercials feature open face peanut butter sandwiches to show off the product but, in reality, no parent is going to give their kid a sandwich with an entire exposed side of peanut butter. Well, at least, they won’t do it twice. Here are the ads that bug me:
1. One slice of bread left, two kids. They both want peanut butter on bread. Mom spreads peanut butter on said lone slice of bread, which the kids will share. The mom tells kid #1, “You cut.” Kid #1 cuts. She says that kid #2 gets to choose which ‘half’ he wants.
Dude, oldest trick in the book, right? Only, the reason it works is because the kid doing the cutting knows that the other kid gets to choose which piece he wants. The problem in the commercial is that the kid cuts the bread first and then the mom says that the other kid gets to choose. This bugs me.
2. Grandma is making an open face peanut butter sandwich for his granddaughter. He calls it a work of art. He carves a J into the peanut butter and says, “J for JoAnna!” Then he cuts it in half and says, “Incredible! Not just one masterpiece…but two!” The kid smirks - Grandpa jokes suck on television, too. Then he says, “Now…who can I share this with?”
Dude, you just freakin’ carved her initials into the sandwich. It’s her sandwich now, old man. Back off.
Hmm. I might have a little cranky grandpa thing going on here myself. Bah!