Folgers: You Misogynistic Bastard. What the hell is wrong with you?
Have you seen this crap? As you know, I sometimes take issue with television commercials. There was the Dick Smucker ad. Then the Folgers one about the kid who comes home from selling blood diamonds. Now this one.
What the hell is that crap? How old is that woman that she still lives at home and her father cares when she comes home? I mean, seriously, what is this crap?
Well, breathe easy, pops, cause you don’t have to worry. You’ve granted permission to a man to take over the care of her wellbeing! Like when a zoo in the U.S. agrees to adopt a panda from China. Thank goodness she’s in good hands!
You misogynistic bastard.
*Click here for a far more eloquent and funny rant on this ad by my friend, Chic.)
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Just a random attorney writing about daily life with Little Filthy, my rotten dog.
April 21st, 2010 at 3:40 pm
Dude.
Wow.
April 21st, 2010 at 5:12 pm
That is a lot of anger towards, Folgers.
April 21st, 2010 at 6:15 pm
You really read A LOT in to that commercial.
April 21st, 2010 at 6:37 pm
@MommaSunshine – right? Right.
@Bobbi Janay – I just think it’s ridiculous.
@Vinomom – me and these people:
1. http://www.thefrisky.com/post/246-folgers-continues-its-rein-as-most-sexist-instant-coffee-brand-ever/
2. http://www.amplifyyourvoice.org/u/ekimx425/2010/1/7/Folgers-sexist-again
3. http://adweek.blogs.com/adfreak/2010/03/folgers-engagement-ad-sexist-or-just-lame.html
4. http://www.tvsquad.com/2010/03/30/2010-folgers-ad-sounds-like-it-was-made-in-1962/
April 21st, 2010 at 7:15 pm
I agree with you. I nearly puked when I saw that the first time, and it wasn’t any better when I rewatched here for some reason. I don’t even drink coffee and I’m irritated.
April 21st, 2010 at 7:40 pm
Heh I had a nearly identical rant on this same commercial a few months ago. The whole premises is infuriating. And, well, weird.
http://itstongueinchic.wordpress.com/2010/02/28/decaf-dowry/
April 21st, 2010 at 9:08 pm
More patronizing than misogynistic. You sure do hate the folgers in your cup!
April 22nd, 2010 at 7:31 am
I completely agree. WTF?
April 22nd, 2010 at 8:10 am
@Chic – AHHH! You did a much better rant of this! Totally awesome. I love it. I’m gonna link to it.
@Instigator – I really do. I really, really do.
April 22nd, 2010 at 9:48 am
hahaha… loved this, and laughed out loud at (then read aloud to another friend) chic’s rant on it as well.
i have a friend who informed her now-fiance that if he felt the need to ask permission from her father before proposing, then he should go ahead and return the ring.
April 22nd, 2010 at 1:05 pm
folgers ads = FAIL, all of ‘em
April 22nd, 2010 at 6:07 pm
I cannot agree with you more on this one. GAG ME WITH A TOOL.
April 23rd, 2010 at 12:00 am
Too cheesy ? Yeah, but I kinda liked that commercial. It wasn’t that bad.
But I don’t drink Folgers. Starbucks whore all the way.
April 23rd, 2010 at 9:32 am
OK that rant of Chic’s is really really funny.
April 23rd, 2010 at 11:12 am
I’ll be the oddball here and disagree with you and Chic.
The father is not scolding her for being late the night before -he’s just pretending to, as a conversation starter. He already knew the guy was proposing to his daughter. You can tell by the “that’s what I said to him when we talked last week” comment. It was certainly a more creative way to start the conversation than “sooooo, how did last night gooooo?” which might spark a suspicion on the daughter that he already knew. Instead, he let her have her 5 seconds of fame by “surprising” him with the news. Very sweet, IMO.
And the “lucky guy” part? You tell me, if you had a daughter, that you wouldn’t say the same thing. To a parent, their child is the most precious thing in the world, so yes they’re going to think that the person who gets to marry them IS a lucky one. Besides, it’s a compliment to the girl. I’m sure the guy’s parents would say the same about her.
Just my two cents.
April 23rd, 2010 at 11:44 am
@Caperucita – I think what’s being lost here is the context.
You’ve put the conversation in the context of an actual conversation between father and daughter.
But this wasn’t an actual conversation between father and daughter. It was something written to be a 30 second blurb. There is not history between this father and daughter. Why would Folgers create an ad that would require that much thought so that the conversation didn’t appear sexist?
That’s the *real* context of this ad. In order for your explanation to make the conversation neutral, it would be like some Folger’s exec said, “Hmm, I realize that this conversation is just completely out of context and could look totally sexist but who cares?”
That’s what we have to remember – there *is* no context of a real relationship here. How do you explain the “You don’t have to worry about that anymore” comment? It’s really odd. “You don’t have to worry about me getting home late because I’m engaged now.” (paraphrase)
I think Folger’s is insanely out of touch. Hell, the ad agency is also probably full of octogenarians.
-R.
April 24th, 2010 at 9:00 pm
The only part of that commercial that’s really weird to me is the fact that she looks to be about 30 and she’s living at home and has an apparent curfew.
That’s just weird…
April 27th, 2010 at 9:32 am
Seriously creeped me out. Maybe I am a huge perv and my mind ALWAYS goes to sex but right off the bat it was like:
Creepy Father-’Daughter you were out getting boned last night and it must have been good as I heard you come in quite late’.
To old to be living at home daughter- ‘Well you don’t have to worry about the ‘is your daughter still a whore’ question anymore as I got this one to marry me. ‘
Father relieved his friends will stop trying to date his desperate daughter- ‘that’s what I thought after I held a shotgun to his head last week’.
I worry about me sometimes heh heh
June 20th, 2010 at 10:48 pm
I CANNOT believe that any woman who supports herself (ie. over 18, paying for post high school training, or paying her own way in life herself) would find this ad “sweet” or in any way acceptable. Every time I watch it, I seethe. If my husband of 16 yrs had “asked for my hand”, I wouldn’t have married him.
We are able to make life decisions without our Daddies or any man for that matter!! When and who chose to marry was my decision, not my fathers
Folger should BE ASHAMED!!!!!!!!! It’s 2010, not 1940!!!!
PLEASE PULL THIS SEXIST AD IMMEDIATELY1