Comments on: Dick Smucker, Jif, and Folgers: Suck it.

By: Mary

Mary — Wed, 21 Dec 2011 15:40:49 +0000

The Folgers commercial is putrid. My hatred of it knows no bounds. I force acquaintances to watch it and then judge their worth by how much they hate it. If they just say “that’s weird”, we can’t be friends anymore. But if, like me, they say “What the hell? This family is creepy. Why did she stick the bow on him? Why are the parents lurking in the hallway? Why hasn’t he shaved?” etc. etc., then I know we are kindred spirits.
You’re my kindred spirit.

By: LostRoses

LostRoses — Sat, 26 Nov 2011 19:20:23 +0000

I’m so glad to see your nitpicky post. I’ve never understood why she says “sister” on the doorstep when she’s talking to her brother. Now I get it. As for the comments on blood diamonds and coffee availability in West Africa – I imagine the ad is supposed to convey a Norman Rockwell moment and probably not inspire political commentary. Overthinking. OMG it’s playing again right now.

By: MIchael

MIchael — Tue, 14 Dec 2010 22:36:52 +0000

First off…we all know it’s a peace corps volunteer… second… as a recently returned volunteer from weest africa, I wouldn’t be just smelling the coffee and saying it’s good…i’d be smelling the coffee and telling that sister that all i had was instant nescafe coffee and that it’s sad when folger’s coffee seems like luxury.

By: vicki

vicki — Fri, 18 Dec 2009 15:44:35 +0000

I am going to write Folger’s myself!!! Yeh, like a volenteer from West Africa is going to want more coffee when they get home!!! There is nothing crazy about your thinking at all. It is only the “innocence” (hear ignorance) of the American buying public that does not know the source or history of it’s foods that could overlook and not choke this brew of exploitation and sentiment. Talk about “Wake up and smell the coffee”!! –Vicki

By: pascale

pascale — Thu, 10 Dec 2009 01:47:27 +0000

They drink lots of coffee in West Africa. I lived there.

By: Ouko

Ouko — Wed, 02 Dec 2009 21:10:19 +0000

I stopped taking Folgers coffee the day I saw that advert. What an insult!

By: mylastnerve

mylastnerve — Wed, 02 Dec 2009 02:52:21 +0000

Bravo! You hit the nail on the head. I have only seen this commercial on November 12 and that very same day I fired off a letter to J.M. Smucker and several other organizations regarding its offense toward Africa. Not only did coffee originate in Africa but African coffees are considered a luxury when high-end coffee houses in America can serve them. For Folgers to have the audacity to imply fine coffee was not to be had in West Africa is ludicrous and extremely offensive.

By: Susan

Susan — Tue, 01 Dec 2009 09:37:17 +0000

I haven’t seen this commercial (thank you, Tivo) but it sounds really freakin’ obnoxious. Especially since we don’t find out what the diamond smuggling volunteer brought his sister from West Africa.

By: Sandra

Sandra — Tue, 01 Dec 2009 01:13:26 +0000

Random,

I know that you weren’t being serious, and unfortunately I didn’t convey that in my comment.

By: Random Esquire

Random Esquire — Mon, 30 Nov 2009 21:53:42 +0000

@Sandra – Well, it was intentionally to the point of crazy because …well, because I’m so horribly rational, I thought it would be fun to be completely overboard about this.

This whole post was like that entry in which I said that Yukon was a stupid name for a car and someone called me an idiot because they thought I didn’t know it was named for the Yukon Territory.